cross-cultural interactions in virtual worlds

I was emailed some questions out of the blue by a student on the Worldplay Research initiative project. One question of particular interest to me that I should be able to answer (but cannot, just yet), was how games are designed for different cultures.

Apart from my wondering if perhaps their project should be called Worlds play rather than worldplay, and my wondering if I should have mentioned my discussions with psychologists on worlds and worldfulness in relation to mental health, there are some important and interesting questions in their project.

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